Diabetes UK

Innovation workshops

With a huge range of opportunity for digital innovation, Diabetes UK wanted a way to rapidly determine what would deliver with the most impact for their audiences.

Innovation

Product strategy

The challenge

Diabetes UK has a wealth of opportunities to innovatively use digital technology and needed away to rapidly identify and agree which would be the most effective. We used design sprint techniques to start the day with a question and end with an idea for prototyping.

Our approach

We developed a workshop approach, using techniques from methodologies such as design sprints and service design to help focus the team’s thinking. This was backed with providing access to market insight and external expertise to help the team fully identify the problems they were looking to solve.

The process

Steph one: defining the question

We started by defining the question that we would attempt to answer. We introduced internal and external experts from a variety of organisations, who could add value to the workshop with their insight.

Step two: research

We added to this insight with rapid immersion into industry trends, market analysis and comparator research.

Step three: workshopping solutions

Having defined the question, we broke down the key challenges and developed activities that helped us tackle each element. Once worked through there was a clear view on what options were available to move forward and, the final activity, focused on agreeing a minimal viable product and assigning actions to take that forward.

The results

We delivered two one day workshops, and answered two major service design questions. Both workshops delivered an agreed pathway to MVP and included new ideas for testing, a set of next steps and actions.

What the client said

“As usual We Are MC² ran the workshops really effectively and we got excellent participant engagement and feedback. Perhaps more importantly they have helped us build a methodology which we can now use to tackle future challenges that would benefit from innovative use of technology.”

Said Dajani, Head of Digital, Diabetes UK

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