Digital innovation

Digital innovation doesn’t have to be risky. We help charities test and scale ideas quickly using proven, cost-effective methods that deliver real impact.

gmTurning big ideas into measurable impact

Innovation in the charity sector comes with unique challenges. Unlike commercial businesses, charities can’t afford to use donor’s money to take big risks with untested ideas but they must still find a way to drive user-centred production innovation. That’s where we come in.

Our approach

We help charities identify, test and scale digital innovations in a way that minimises risk and maximises impact. By combining user research, strategic thinking and proven methodologies like design sprints and Lean, we help you move from concept to reality rapidly and cost-effectively.

We’ve done this for some of the UK’s most recognised charities, including Action for Children, Drinkaware, Diabetes UK, and MS Society UK. Whether you’re looking to improve service delivery, enhance supporter engagement or explore emerging technology, we can guide you through the process with a practical, results-driven approach.

How we help

User-centred innovation – grounded in user research, we ensure your digital ideas are built on real needs and insights.
Lean and agile methods – using rapid prototyping and iterative testing, we help you find solutions that work – without unnecessary expense.
Design sprints – we facilitate structured innovation sprints that move you from challenge to tested prototype in just days.
Practical strategy – our innovation process is designed to align with your organisation’s goals and resources, ensuring sustainable outcomes.

Let’s make innovation work for you

If you need a practical, low-risk way to explore digital innovation, we can help. We work with charities to develop and test ideas that have real impact, ensuring they reach the people who need them most.

Get in touch to discuss how we can support your approach to digital innovation.

Case Studies

Local Trust

Explore how an innovative engagement strategy helped this Lottery Funded Programme's work lived well beyond the project's end date.

MS Society UK

Learn how we conducted a comprehensive content audit for MS Society UK, identifying accessibility issues and content quality improvements.

Scleroderma and Raynaud’s UK

Discover how we helped SRUK refine their information architecture, using research-led insights, data-driven approaches and user testing.

“[We Are MC²] brought a huge breadth of strategic voluntary sector digital experience and an outsider’s eye to help us sharpen our understanding of our situation. They provided a framework and rigour to ensure we challenged ourselves to deliver a programme that was truly transformational.”

Brendan Paddy, Director of Communications, DEC

“As usual We Are MC² ran the workshops really effectively and we got excellent participant engagement and feedback. Perhaps more importantly they have helped us build a methodology which we can now use to tackle future challenges that would benefit from innovative use of technology.”

Said Dajani, Chief Digital Officer, Diabetes UK

“I wanted to work collaboratively with a strategist who has the right mix of experience, who has the ability to apply creative thinking to complex challenges and the know how to drive this thinking through to action. My experience of working with Alison and We Are MC² is that they tick all these boxes and then some.”

Ben Butler, Head of Digital, Drinkaware

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