Make AI make sense

AI doesn’t have to be overwhelming. We help charities, public sector bodies and membership organisations understand what’s real, what’s useful, and what’s right for them. We have put together some rapid workshops to help you find a clear path to action.

A practical starting point for AI

AI is moving fast. For charities, public sector bodies and membership organisations, it can be hard to know where to start — or how to separate hype from genuine opportunity and identify where you should focus your limited resources.

We offer a calm, practical and cost-effective way to get an overview of what is happening and determine how you can move forward.

At MC2, we help organisations understand how AI is already being used across the sector — and provide a clear, strategic framework to explore what’s right for you.

Whether you’re responding to internal pressure to “do something with AI” or quietly wondering where the risks and rewards really lie, we’ll help you cut through the noise.

What we offer

AI awareness sessions for leadership or cross-functional teams
Sector use case briefings, tailored to your challenges
An implementation framework to identify, prioritise and test potential use cases
Support for early pilots and internal engagement

We’re already working with forward-thinking organisations like the MS Society — helping them explore how AI can unlock capacity, sharpen insight, and support their mission.

If you want to understand AI without the jargon, and build your confidence before making big decisions, we’re here to help.

Let’s talk.

Case Studies

Royal College of Obstetricians and Gynaecologists

Discover how we helped RCOG map out the experience of their professional and public audiences.

Diabetes UK

Learn how we used service design techniques to help Diabetes UK improve their technology. We agreed on a minimum viable product (MVP) in just one day.

Institute of Physics

Delivering an innovative digital strategy for the Institute of Physics to help them make a step change in how their digital supports the physics community.

“This process was an eye opener for the team here at the NHBF. By taking this step back and working with the team at We Are MC² to identify our audiences, and what each of their individual needs are, made us really aware of what we needed to change.”

Samantha Myers, Digital Marketing Director, National Hair and Beauty Federation

“We commissioned MC² to help us understand whether the changing pub and technology landscape provided an opportunity for an effective on-trade partnership. The research they delivered and subsequent recommendations helped us pinpoint a number of consumer engagement ideas that we are now successfully piloting in 50 pubs across five pub chains. As always MC² were inspiring, collaborative and a joy to work with.”

Ben Butler, Director of Digital and Marketing, Drinkaware

“As usual We Are MC² ran the workshops really effectively and we got excellent participant engagement and feedback. Perhaps more importantly they have helped us build a methodology which we can now use to tackle future challenges that would benefit from innovative use of technology.”

Said Dajani, Head of Digital, Diabetes UK

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