Digital strategy
Getting digital change to fly in the not-for-profit world can be challenging – budgets are tighter than they are in corporates and goals are less obvious. We have developed a framework tailored to the unique challenges of the third sector and we are proud to have used it with some of the UK’s best loved charities and not-for-profit organisations.
Digital strategy grounded in insight
A strong digital strategy starts with a deep understanding of your organisation, audience and operating environment. We move beyond assumptions by leveraging research, data and stakeholder insights to craft a practical, evidence-based strategy that aligns with your objectives.
For charities and non-profits, strategy isn’t just about technology—it’s about making clear, focused choices that support your mission and enable you to maximise impact with limited resources. We cut through complexity, set the right priorities and develop a roadmap for sustainable digital progress and real impact.
Our framework helps us turn insight into strategy and strategy into action, with clear steps that ensure focus, feasibility and impact:
Begin with data driven insights
We start with users and data, building strong insights to truly understand the challenges and opportunities your organisation and your audiences face.
Develop your digital vision and goals
A clear digital vision, digital goals and KPIs are key. No one would want a roadmap that’s fixed for years – we all know that things change – and anything made too rigid breaks quickly. Therefore, within our strategy process, we set a clear end goal and establish ways to track progress towards that goal, while leaving flexibility in how we reach it. This is key to working in an ‘agile’ way – allowing us to learn as the roadmap evolves and ensuring you iterate rapidly towards your goal.
Ensuring strategy, skills and budget align
Far too many strategies sit on shelves gathering dust. Once the consultant leaves and the team try to work out whether they have the money and the skills to implement the digital strategy, the dream starts to fall apart.
At the outset of MC² we determined, having seen this happen when we worked in-house, that our process would never leave the team with work they couldn’t execute. Our roadmap process involves working with your digital team to estimate the resources required for each project, so when a senior stakeholder says ‘yes’ to a project, they’re also saying ‘yes’ to the budget and resource that goes with it, meaning that the team has the budget and the skills to deliver.
Measure what matters
Goals and measurement are critical to giving a strategy longevity. We’ve developed processes that focus on ensuring your digital programme is continuously measured and optimised as it is delivered. This helps your organisation to learn what drives the best results and how to deliver the most effective work.
We are proud to have delivered strategies for all types of organisation – from Drinkaware to the Institute of Physics and Bowel Cancer UK to the Disasters Emergency Committee – so if you have a question drop us a line, we are happy to chat.
Case Studies
Diabetes UK
Local Trust
