Content and engagement that drive impact
Great digital content is the key driver of engagement. But, all too often, not-for-profits publish what they can, rather than what truly connects. In an age of AI-driven search, we must go beyond the obvious to create content that delivers deep engagement.
In a rapidly evolving landscape, crafting compelling content is essential for non-profits to connect with their audiences and drive meaningful engagement. We must go beyond publishing what our organisation delivers to take a more editorial stance, developing content that truly resonates with our communities.
How we help
Many organisations create content based on what they do, rather than what their audience actually needs. This leads to low engagement and missed opportunities. We help you shift the focus, creating content that truly resonates – delivering value and offering a deeper, richer experience. In an era where search engines provide instant answers, engaging, well-researched content is more important than ever. We work with you to understand your audience, optimise your strategy and ensure your content stands out, connects and drives action.
Our approach
Understanding what works
We start by getting underneath the data so we can identify what engages your existing audience and what does not.
- Channel audit – assessing what’s driving engagement and reach across platforms
- Social listening – identifying audience interests and conversations
- Search analysis – auditing what content drives organic traffic
- Website analytics – reviewing user behaviour and performance
Stakeholder insights
- Interviews with internal teams – understanding goals, priorities and content challenges
- Creation process review – identifying barriers and opportunities for improvement
User research
- Quantitative and qualitative methods – gaining deep audience insights
- Testing and validation – ensuring content aligns with real user needs
Shaping the strategy
- Collaborative review – working with you to align insights, define a vision and set engagement goals
- Defining KPIs – establishing clear success metrics for each channel
- Topline channel approach – creating a focused plan for content, engagement and impact
Want to move from just publishing content to delivering real engagement? Get in touch – we’ll help you create content that goes beyond the obvious, meets user needs and stands out in an AI-driven world.
Case Studies
MS Society UK
Diabetes UK
