Natasha Hampshire

UX researcher and designer

Natasha is a highly skilled service designer and UX researcher with a wealth of experience across sectors including non-profits, government and financial services. She has led major research and design projects for organisations such as MS Society UK, NHBF, the Institute of Physics as well as for government departments and major financial companies.

Her expertise spans user research, product development, content audits, customer journey mapping, information architecture improvements and web component design. She holds a Nielson Norman Group Master Certification with a UX research, UX management and Interaction speciality.

Recently, Natasha delivered the UX strategy for an AI-powered SaaS product, driving higher engagement, improved conversion rates and reduced churn. She has also worked with a Local Authority to evaluate and select AI tools to enhance productivity.

Natasha is also an accomplished author, having written a book on collaboration in product teams, further cementing her reputation as a leader in her field.

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“I’ve worked with We Are MC² a number of times on user research and they are the first people I speak to when I want to deliver truly user-focused digital strategies. Smart, digital and UX experts who always help us to relentlessly focus on our users to support our strategy.”

Suzannah Brown, Head of Digital Engagement, Hospice UK

“We Are MC² approached the project with incredible professionalism and quickly applied their deep knowledge and experience of user needs, UX and research skills to every aspect of the project. Not only were they a dream to work with they also produced a truly excellent piece of research which delivered everything we needed to plan ahead with confidence. We wholeheartedly recommend We Are MC² and look forward to working with them in the future.”

Karina Brisby, Head of Digital, Versus Arthritis

“They planned a program of user research that provided fascinating insights into our supporters’ motivations and preferences, as well as quantitative data to back-up design decisions. They also helped us cost-effectively reach beyond our existing, engaged audience to those with a general interest in mental illness who don’t currently engage with us and gave us really useful insight and ideas on how to grow our audience.”

Peer Quaide, Senior Digital Communications Officer, Rethink Mental Illness

“When it came to scoping and developing a tool on our website that would be able to accurately assess an individual’s drinking behaviour and provide informative feedback, we needed evidence based recommendations built on rock solid research. MC² were more than up to the challenge. Their recommendations were passed with minimal comment from our Medical Advisory panel, they translated this work into a complex IA, engaging end user copy and developer friendly briefing notes.

They pride themselves on professionalism, process, creativity, value for supporter’s money and delivering work of the highest calibre.”

Ben Butler, Head of Digital, Drinkaware

They pride themselves on professionalism, process, creativity, value for supporter’s money and delivering work of the highest calibre.”

Ben Butler, Head of Digital, Drinkaware

““The development of a comprehensive Figma library was a massive stepping stone for us towards consistency, efficiency and quality. MC² expertly guided us through the challenges and decisions that come with a new way of working. And throughout it was the usual collaboration and partnership working that means the team always enjoys and values the work.”

Chris Parker, Head of Digital & Content, MS Society

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