Big Local Project

Alison McCormack

Founder and digital strategy lead

Ali has spent over two decades leading digital in the third and public sector and has led major transformation programmes in some of the UK’s most loved charities. She’s written digital strategies for the Institute of Physics, the MS Society, Age UK, Drinkaware and Bowel Cancer UK. 

She doesn’t just focus on strategy within large organisations, she also delivers innovation programmes, has a real interest in user experience and how digital can transform . With a vast amount of experience, Alison also leads work resolving digital projects, teams and programmes that are experiencing major challenges. 

Alison was the Head of Digital at Age UK throughout and led the digital part of what was heralded as the ‘biggest charity merger of the decade’ – leading two organisations, 175 partners and 300 sites to become one user-centric digital platform. One year after the new organisation launched, its digital presence was ranked number one by Third Sector.

She understands the unique challenges faced by charities and is highly skilled at developing digital strategies that work within organisations experiencing cultural and resource issues to start delivering results and transforming the environment.

Outside of her day job, Ali would describe herself as a bad tennis player, slow runner, humble servant to two dogs,  Brighton dweller and lover of all things coastal. 

 

Other team members

Alison McCormack
Digital Strategist

Alison McCormack
Digital Strategist

Alison McCormack
Digital Strategist

Alison McCormack
Digital Strategist

Alison McCormack
Digital Strategist

Alison McCormack
Digital Strategist

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