Alison McCormack, Digital Founder and Digital Consultant

Ali M^cCormack

Founder and digital strategy consultant

Ali is a seasoned digital strategist renowned for developing transformative digital strategies for some of the UK’s most recognised charities, including the Institute of Physics, MS Society UK, Age UK, Drinkaware and Bowel Cancer UK. Her expertise lies in crafting tailored digital approaches that drive long-term success and align with each organisation’s mission and goals.

She also specialises in realigning digital programmes and teams that have gone off track, helping organisations overcome complex challenges and rebuilding digital teams for long-term success. Ali has encountered a broad spectrum of digital challenges—from organisations where digital initiatives have expanded beyond control, to those hindered by fractured agency relationships or broken processes leading to project failures.

As Head of Digital at Age UK, Ali led the digital strategy behind the biggest charity merger of the decade, bringing together two organisations, 175 partners, and 300 websites into a single, user-focused platform. Within a year of launch, Age UK’s digital presence was ranked #1 by Third Sector.

It was at Age UK that the idea for MC² was born. The drivers for digital success in that programme were robust user research, strong strategy and exceptional programme management. They are the same principles that are at the core of all MC² work today.

She also understands the unique challenges of the third and public sectors, from budget constraints to stakeholder complexities, and has developed practical strategies to navigate them.

Outside of work, Ali is the humble servant to two dogs, plays tennis fairly badly, enjoys a scenic jog down Hove seafront and loves watching serious theatre.

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“We Are MC² delivered an outstanding, evidence-led digital strategy, guiding us through a clear and structured process. Their expertise helped us navigate complex decisions, engage stakeholders, and stay focused on strategic priorities. The final result has provided us with a strong digital direction and roadmap for success.

“We highly recommend We Are MC² to any organisation seeking expert digital consultancy.”

Tajinder Panesor MInstP, Head of Membership, Institute of Physics

“Alison is the best digital consultant I’ve worked with. Whilst no detail’s too small to escape her eye she takes a strategic approach to the work she does, and always with an eye (or rather both eyes!) to the future. … She combines creativity, flair and real intuition about users’s needs in a way that I admire enormously. And, working with her is a pleasure.”

Anne Clifford, Marketing Director, The Children’s Society

“It has been amazing working with We Are MC² on our digital strategy. The insight and experience Ali and Liz bring has been invaluable in helping us understand what our strengths are, what our priorities should be and how we can best meet the needs of our community.”

Genevieve Edwards, Chief Executive, Bowel Cancer UK

“I cannot endorse We Are MC2 highly enough. The quality of the work has been unsurpassed in my experience, they operate as a true extension of our very small team and have enabled us to deliver some cutting-edge digital work. They are terrific human beings to boot.”

Ben Butler, Director of Content & Communications, Drinkaware

“We Are MC2 act as a critical friend – challenging our thinking and using their knowledge and expertise to advise us on the best solutions. Working together as one team, we have created a programme, technology roadmap and team structure to deliver a transformative digital platform… They’re a brilliant strategic partner and have been integral to our successes.”