Digital product strategy

We craft digital product strategies that help not-for-profits deliver real impact. From the UK’s most popular alcohol tracking app to a decision tool for patients choosing medication, we’ve worked across a diverse range of needs — always putting users first to drive engagement and accessibility.

Creating user-centric products

We help teams turn ideas into practical, impactful products – from behaviour change campaigns for Drinkaware to a membership offering for the Institute of Physics – our approach blends strategy and user research to ensure every product is built for real people and real needs.

From idea to product

You have goals and ideas—but how do you turn them into something that truly works? Before investing time and resources, we help you run lightweight, cost-effective tests to validate your idea and make sure it meets user needs.

Building the right product

Creating a great product begins with understanding the problems your users face. We collaborate with you to uncover your audience’s needs, challenges and priorities, using research and creative problem-solving to find the right approach.

Testing, refining, delivering

With a clear problem to solve, we move fast – prototyping, testing and refining – to make sure your product delivers real value. This reduces risk, speeds up delivery and keeps the focus on what matters most. We collaborate closely with your team, turning ideas into real, working solutions.

Case Studies

Disasters Emergency Committee

Discover how we helped the DEC develop a digital strategy aimed at improving disaster response.

Scleroderma and Raynaud’s UK

Discover how we helped SRUK refine their information architecture, using research-led insights, data-driven approaches and user testing.

Local Trust

Explore how an innovative engagement strategy helped this Lottery Funded Programme's work lived well beyond the project's end date.

“This process was an eye opener for the team here at the NHBF. By taking this step back and working with the team at We Are MC² to identify our audiences, and what each of their individual needs are, made us really aware of what we needed to change.”

Samantha Myers, Digital Marketing Director, National Hair and Beauty Federation

“We commissioned MC² to help us understand whether the changing pub and technology landscape provided an opportunity for an effective on-trade partnership. The research they delivered and subsequent recommendations helped us pinpoint a number of consumer engagement ideas that we are now successfully piloting in 50 pubs across five pub chains. As always MC² were inspiring, collaborative and a joy to work with.”

Ben Butler, Director of Digital and Marketing, Drinkaware

“As usual We Are MC² ran the workshops really effectively and we got excellent participant engagement and feedback. Perhaps more importantly they have helped us build a methodology which we can now use to tackle future challenges that would benefit from innovative use of technology.”

Said Dajani, Head of Digital, Diabetes UK

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